Customer Retention Strategies for Bike Shops Which Won’t Cost a Cent.

“Bicycle retail is a lot more brutal than it used to be. Consumers are considerably better informed, with superior product choice, purchasing and delivery options. They know it too! They will give you less chances to win their business and even less opportunity to keep it.

If you don’t have an active, all of business Customer Retention Strategy in place, you might as well plan your closing down sale today. Without a strategy in place, you are bleeding customers at a minimum rate of 20% a month. And thanks to social media, Google ratings and the like, you’re also probably losing potential customers you don’t even have yet.”

chaulkboard_bkgrnd_506x575-min.jpg

Thinking you might be interested to read some more? Check out the rest of my article on affordable (basically free!) customer retention strategies for your bike business;

http://www.bicyclingtrade.com.au/news/retail/better-bike-business-keep-your-customers

 

happy-cyclist

Is this how you felt after reading my ‘customer retention’ article? If not, I am happy to offer you a complete refund. Or you can even email me with your thoughts, feedback and questions. Always happy to chat. Especially about bike business and how to make it better.

Cheers,

Jonathon Nunan

Australia’s Bicycle Industry Consultant & Commentator

jonathon@betterbikebusiness.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s