If like most bike businesses, you’re using social media to help promote your business, your products and engage with customers, you are doing it for one ultimate reason (or at least you should be) – to turn those ‘likes’ and ‘follows’ into business. Not just a communication funnel, but a sales funnel.
Whilst you may get the basic principle, do you have any idea how you actually ‘turn likes into bikes’? My article for Cycling Industry News covers the basics for you.
Let me know your own queries or insights on monetising social media activity.
Be sure to like and share this article. And follow me. And paste links to it on your website and social media. Or just send me money. I’m not proud.
Australia’s Bicycle Industry Consultant & Commentator