Fail to build and nurture your ratings and reviews and you will be doing whatever is the opposite of ‘monetising’ your social media.
“The cringing fear by the bike shop with regards to charging me, the customer, for what I asked for in the first place and the extras I really needed to pay for … is palpable.”
“The point is, at the end of the day, we are selling and communicating to human beings — sentient beasts which seek out and respond to identification, acknowledgement, trust, personal relationship and connection.”
‘If I could conduct an industry wide intervention, it would probably be on this topic’
“If you don’t have an active, all of business Customer Retention Strategy in place, you might as well plan your closing down sale today.”
“the most important thing bike retailers need to understand about Christmas is that it’s not one selling season to plan for, but three”
“give your business the tools it needs to survive and thrive,
as well as save you a lot more money and heartache down the line.”