Fail to build and nurture your ratings and reviews and you will be doing whatever is the opposite of ‘monetising’ your social media.
The Bike Share Boom – What It Means For Bike Retailers
“If you live in a major urban centre in most parts of the planet right now, you’ll likely be aware of the rapidly emerging presence of public share bicycles all over your sidewalks, around your train stations, and in your city squares. And if you’re a bicycle retailer in one of those cities, you’re…
Boost Turnover & Profit by Valuing What You Do
“The cringing fear by the bike shop with regards to charging me, the customer, for what I asked for in the first place and the extras I really needed to pay for … is palpable.”
Why Customer Profiling & Personalized Messaging Should Matter to Your Bike Business
“The point is, at the end of the day, we are selling and communicating to human beings — sentient beasts which seek out and respond to identification, acknowledgement, trust, personal relationship and connection.”
8 Affordable Outsources for a Better Bike Business
‘If I could conduct an industry wide intervention, it would probably be on this topic’
Customer Retention Strategies for Bike Shops Which Won’t Cost a Cent.
“If you don’t have an active, all of business Customer Retention Strategy in place, you might as well plan your closing down sale today.”
The ‘3 Wise Campaigns’ for your Bike Shop Marketing this Christmas Season
“the most important thing bike retailers need to understand about Christmas is that it’s not one selling season to plan for, but three”
6 ways to improve your bike shop’s profitability
“What’s having a ‘plan’ got to do with improved profitability? Everything.”
Here’s something bicycle retailers won’t want to hear.
“Just imagine an industry that worked with and for each other more. Just imagine.”
10 Tips for Cycle Clothing Success – Part 2
“There’s only two reasons this shouldn’t be the case in your clothing section; you’re lazy and you don’t care about selling clothing. Sorry to be blunt, but no excuses here folks.”