Fail to build and nurture your ratings and reviews and you will be doing whatever is the opposite of ‘monetising’ your social media.
“If you live in a major urban centre in most parts of the planet right now, you’ll likely be aware of the rapidly emerging presence of public share bicycles all over your sidewalks, around your train stations, and in your city squares. And if you’re a bicycle retailer in one of those cities, you’re…
“The cringing fear by the bike shop with regards to charging me, the customer, for what I asked for in the first place and the extras I really needed to pay for … is palpable.”
“The point is, at the end of the day, we are selling and communicating to human beings — sentient beasts which seek out and respond to identification, acknowledgement, trust, personal relationship and connection.”
‘If I could conduct an industry wide intervention, it would probably be on this topic’
“If you don’t have an active, all of business Customer Retention Strategy in place, you might as well plan your closing down sale today.”
“What’s having a ‘plan’ got to do with improved profitability? Everything.”