Fail to build and nurture your ratings and reviews and you will be doing whatever is the opposite of ‘monetising’ your social media.
Category: Brand Success
10 Tips for Cycle Clothing Success – Part 2
“There’s only two reasons this shouldn’t be the case in your clothing section; you’re lazy and you don’t care about selling clothing. Sorry to be blunt, but no excuses here folks.”
10 Tips for Cycle Clothing Success – Part 1
“The resulting offering merely screams to the customer lack of confidence or sense of choice and lack of availability. Classic customer bounce back stuff folks.”
Top Ten Taipei Cycle Show Tips – Part 2. For a successful day at the Show.
No.7. Remember that the walls have ears. The amount of errant intel and useful competitor insights I’ve picked up whilst queuing in the toilets or on the shuttle bus always amazes me.
Selling cycle clothing in Australia? No hotpants or white Lycra for starters.
“And those pages in your catalogue with the tanned folk wearing white bibshorts or shorts? Tear them out before you ship them to Australia. Save yourself the freight cost.”
Australia. The lucky country; or why it isn’t for many cycling brands.
“So few global brands think to ask honest questions of their potential Australian partners and their realistic likelihood to gain footprint in the local retailers.”
The cycling brands who are eating themselves
“The brands that ignored complaints from their distributors and retailers disappeared not only in physical stores, but fairly quickly, in online stores as well.”