Fail to build and nurture your ratings and reviews and you will be doing whatever is the opposite of ‘monetising’ your social media.
“The cringing fear by the bike shop with regards to charging me, the customer, for what I asked for in the first place and the extras I really needed to pay for … is palpable.”
“The point is, at the end of the day, we are selling and communicating to human beings — sentient beasts which seek out and respond to identification, acknowledgement, trust, personal relationship and connection.”
“If you don’t have an active, all of business Customer Retention Strategy in place, you might as well plan your closing down sale today.”
“the most important thing bike retailers need to understand about Christmas is that it’s not one selling season to plan for, but three”
“There’s only two reasons this shouldn’t be the case in your clothing section; you’re lazy and you don’t care about selling clothing. Sorry to be blunt, but no excuses here folks.”
“The resulting offering merely screams to the customer lack of confidence or sense of choice and lack of availability. Classic customer bounce back stuff folks.”
the bike industry has at least woken up to the fact that growing the spend from women, beyond the traditional kids bikes, baskets and spongy saddles, is not just important; it’s critical.
‘Time to run a bike shop you’d want to shop in yourself.’
“So let’s think about that. Your favourite coffee shop is surrounded by nearby alternatives. It’s not the cheapest, but the core product is good.”