Turn ‘Likes’ Into ‘Bikes’ – Monetising Social Media for Bike Shops

Fail to build and nurture your ratings and reviews and you will be doing whatever is the opposite of ‘monetising’ your social media.

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Why Customer Profiling & Personalized Messaging Should Matter to Your Bike Business

“The point is, at the end of the day, we are selling and communicating to human beings — sentient beasts which seek out and respond to identification, acknowledgement, trust, personal relationship and connection.”