“If you live in a major urban centre in most parts of the planet right now, you’ll likely be aware of the rapidly emerging presence of public share bicycles all over your sidewalks, around your train stations, and in your city squares. And if you’re a bicycle retailer in one of those cities, you’re…
“The point is, at the end of the day, we are selling and communicating to human beings — sentient beasts which seek out and respond to identification, acknowledgement, trust, personal relationship and connection.”
‘If I could conduct an industry wide intervention, it would probably be on this topic’
“If you don’t have an active, all of business Customer Retention Strategy in place, you might as well plan your closing down sale today.”
“the most important thing bike retailers need to understand about Christmas is that it’s not one selling season to plan for, but three”
“The resulting offering merely screams to the customer lack of confidence or sense of choice and lack of availability. Classic customer bounce back stuff folks.”
the bike industry has at least woken up to the fact that growing the spend from women, beyond the traditional kids bikes, baskets and spongy saddles, is not just important; it’s critical.