No.7. Remember that the walls have ears. The amount of errant intel and useful competitor insights I’ve picked up whilst queuing in the toilets or on the shuttle bus always amazes me.
“And those pages in your catalogue with the tanned folk wearing white bibshorts or shorts? Tear them out before you ship them to Australia. Save yourself the freight cost.”
“So few global brands think to ask honest questions of their potential Australian partners and their realistic likelihood to gain footprint in the local retailers.”
“The brands that ignored complaints from their distributors and retailers disappeared not only in physical stores, but fairly quickly, in online stores as well.”