“The point is, at the end of the day, we are selling and communicating to human beings — sentient beasts which seek out and respond to identification, acknowledgement, trust, personal relationship and connection.”
Category: online retail
8 Affordable Outsources for a Better Bike Business
‘If I could conduct an industry wide intervention, it would probably be on this topic’
Modern RMS. Why should bike shops upgrade? And who to?
“give your business the tools it needs to survive and thrive,
as well as save you a lot more money and heartache down the line.”
3 Dirty Little Secrets of the Bicycle Industry
“More and more local retailers are now openly admitting to buying more and more of their stock from the very companies they despised and railed against (and still outwardly do).”
Better Bike Business 