Why Customer Profiling & Personalized Messaging Should Matter to Your Bike Business

“The point is, at the end of the day, we are selling and communicating to human beings — sentient beasts which seek out and respond to identification, acknowledgement, trust, personal relationship and connection.”

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8 Affordable Outsources for a Better Bike Business

‘If I could conduct an industry wide intervention, it would probably be on this topic’

3 Dirty Little Secrets of the Bicycle Industry

“More and more local retailers are now openly admitting to buying more and more of their stock from the very companies they despised and railed against (and still outwardly do).”