Boost Turnover & Profit by Valuing What You Do

“The cringing fear by the bike shop with regards to charging me, the customer, for what I asked for in the first place and the extras I really needed to pay for … is palpable.”

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Why Customer Profiling & Personalized Messaging Should Matter to Your Bike Business

“The point is, at the end of the day, we are selling and communicating to human beings — sentient beasts which seek out and respond to identification, acknowledgement, trust, personal relationship and connection.”