10 Tips for Cycle Clothing Success – Part 1

“The resulting offering merely screams to the customer lack of confidence or sense of choice and lack of availability. Classic customer bounce back stuff folks.”


3 Dirty Little Secrets of the Bicycle Industry

“More and more local retailers are now openly admitting to buying more and more of their stock from the very companies they despised and railed against (and still outwardly do).”

Great bicycle retail in a coffee cup

“So let’s think about that. Your favourite coffee shop is surrounded by nearby alternatives. It’s not the cheapest, but the core product is good.”