“the most important thing bike retailers need to understand about Christmas is that it’s not one selling season to plan for, but three”
“give your business the tools it needs to survive and thrive,
as well as save you a lot more money and heartache down the line.”
“What’s having a ‘plan’ got to do with improved profitability? Everything.”
“Just imagine an industry that worked with and for each other more. Just imagine.”
“There’s only two reasons this shouldn’t be the case in your clothing section; you’re lazy and you don’t care about selling clothing. Sorry to be blunt, but no excuses here folks.”
“The resulting offering merely screams to the customer lack of confidence or sense of choice and lack of availability. Classic customer bounce back stuff folks.”
the bike industry has at least woken up to the fact that growing the spend from women, beyond the traditional kids bikes, baskets and spongy saddles, is not just important; it’s critical.