“give your business the tools it needs to survive and thrive,
as well as save you a lot more money and heartache down the line.”
Tag: Australia
What are bike retailers missing from their women’s sections?
the bike industry has at least woken up to the fact that growing the spend from women, beyond the traditional kids bikes, baskets and spongy saddles, is not just important; it’s critical.
3 Dirty Little Secrets of the Bicycle Industry
“More and more local retailers are now openly admitting to buying more and more of their stock from the very companies they despised and railed against (and still outwardly do).”
Selling cycle clothing in Australia? No hotpants or white Lycra for starters.
“And those pages in your catalogue with the tanned folk wearing white bibshorts or shorts? Tear them out before you ship them to Australia. Save yourself the freight cost.”
Australia. The lucky country; or why it isn’t for many cycling brands.
“So few global brands think to ask honest questions of their potential Australian partners and their realistic likelihood to gain footprint in the local retailers.”
The cycling brands who are eating themselves
“The brands that ignored complaints from their distributors and retailers disappeared not only in physical stores, but fairly quickly, in online stores as well.”
Better Bike Business 