“If you don’t have an active, all of business Customer Retention Strategy in place, you might as well plan your closing down sale today.”
“give your business the tools it needs to survive and thrive,
as well as save you a lot more money and heartache down the line.”
“What’s having a ‘plan’ got to do with improved profitability? Everything.”
“There’s only two reasons this shouldn’t be the case in your clothing section; you’re lazy and you don’t care about selling clothing. Sorry to be blunt, but no excuses here folks.”
“The resulting offering merely screams to the customer lack of confidence or sense of choice and lack of availability. Classic customer bounce back stuff folks.”
the bike industry has at least woken up to the fact that growing the spend from women, beyond the traditional kids bikes, baskets and spongy saddles, is not just important; it’s critical.
‘Time to run a bike shop you’d want to shop in yourself.’
“More and more local retailers are now openly admitting to buying more and more of their stock from the very companies they despised and railed against (and still outwardly do).”
No.7. Remember that the walls have ears. The amount of errant intel and useful competitor insights I’ve picked up whilst queuing in the toilets or on the shuttle bus always amazes me.
“where the backroom and bar room chatter reveals the machinations, rumours and insights circulating the global bike industry”