“There’s only two reasons this shouldn’t be the case in your clothing section; you’re lazy and you don’t care about selling clothing. Sorry to be blunt, but no excuses here folks.”
Tag: brand success
10 Tips for Cycle Clothing Success – Part 1
“The resulting offering merely screams to the customer lack of confidence or sense of choice and lack of availability. Classic customer bounce back stuff folks.”
Australia. The lucky country; or why it isn’t for many cycling brands.
“So few global brands think to ask honest questions of their potential Australian partners and their realistic likelihood to gain footprint in the local retailers.”
The cycling brands who are eating themselves
“The brands that ignored complaints from their distributors and retailers disappeared not only in physical stores, but fairly quickly, in online stores as well.”
Better Bike Business 